Agentis Management

What do potential members look for when joining an association? Along with continuing education and networking opportunities, your audience is often seeking specific resources to assist them in their professional development. Associations are in a great position to provide resources that advance the skill set of their members.

Association leadership should assess the current needs of their members, and see if the association can pool their resources and knowledge to address those needs. Agentis has worked with a client to develop a collection of study materials for a new certification course. Members assisted with compiling a study guide book, and a series of recorded webinars that cover the information in each section of the course. Association leadership also assisted in teaching live seminar courses to help prepare their members in taking the certification course.

The project was a win-win for the association. By offering the materials for a fee, revenue was generated for the association. New prospective members accessed the course materials and later became members of the association. And, most importantly, the need for study materials for an important certification exam was fulfilled by the association. This not only serves the needs of the membership, but also increases the recognition of the association as an expert source.